Home Staging

Home Staging

In Vancouver’s changing real estate market, it is even more important than ever for properties to show at their best.  In a ‘buyer’s market’ (where there is a surplus of inventory with few of them selling) staging gives that competitive edge that may mean the difference between a property either selling or NOT selling.  In a 'seller's market' (when many buyers are competing for fewer properties) staging may provide the edge that is necessary to generate buzz and sell it fast, possibly even acheiving a selling price that's greater than market value. Either way, staging can provide a dramatic impact.

Staging is a proven way to make that all-important first impression; it is grooming and decorating a home to properly showcase its features and make it more attractive to potential buyers.  Staging really helps buyers envision themselves living in the space!

Occupied Properties
The way you live in your home, is not necessarily the way you present your house for sale!  When selling, your house becomes a product, it is no longer about personal taste, but about creating that show home look that appeals to many prospective buyers.  Staging uses design strategies to maximize space and create flow using your existing furniture and accessories.  Staging uses lighting, furniture, artwork and accessory placement that homeowners may not consider in their day to day living.  Staging techniques to allow potential buyers to easily see themselves and their belongings in the space.

Vacant Properties 
Staging a property with appropriate furniture can make all the difference!  Viewing empty properties makes it difficult for potential buyers to understand the size of a room without furniture and other objects as reference points.  Empty rooms allows buyers to focus on negative design details instead of getting a sense of the overall space and the flow of each room.  In oddly shaped spaces, it can be very hard for buyers to visualize furniture arrangements.  In smaller spaces, condos buyers often have a hard time visualizing how their furniture will fit.

Top 9 reasons to stage you home for sale:

Get the money you want
If you are serious about getting the biggest return on your investment, you need to ensure that the property's best assets are put forward. Statistics clearly show that staged homes sell for more money than comparable houses (a conservative estimate is between 2% and 10% more). A down-to-earth appraisal of staging's effect is offered by HomeGain, an online resource for homebuyers and sellers: Their 2003 poll of 2,000 real-estate agents found that staging typically costs from $212 to $1,089 and adds from $2,275 to $2,841 to a home's selling price - a "return" of from two to 13 times the cost of staging. Stage a home for sale and you'll see the difference in the way people (including realtors) will react to it.

Reduce time on the market
Statistics are not easy to come by as they change with the market conditions, but according to statistics compiled by Stagedhomes.com, unstaged homes spent an average of 22 days on the market. Those staged by a professional spent an average of 11 days on the market.

Stand out from the crowd
In a slow market, the buyers are kings (and queens) and you need every competitive advantage you can get. If your house looks and feels attractive, the potential buyers will notice the difference and will want YOUR house.

Bring more people in
To stage a home for sale means maximizing your chances. It's the numbers game - more people see and LIKE your house, better are your chances of success. By using staging techniques, such as depersonalizing, you will make your property appealing to more potential buyers.

Get higher market price evaluation
The best time to stage a home for sale is BEFORE a realtor shows up to evaluate your property. Being ready will demonstrate to the real estate agent that you are a savvy home seller and he/she will put a higher price on your property, as a staged home will «show» better and will be easier for them to sell.

Attract best real estate agent
A realtor will evaluate the selling potential of your property against the risk he/she takes to list it. His/her reputation is at stake and the costs of marketing your listing are substantial(in time and money). The best looking properties will get the best agents who will work harder to show them and will sell them faster.

Enhance the advertising appeal
Pictures are worth a thousand words. Especially these days, when most shoppers will preselect the properties they are interested in through Internet, you need to have the best pictures possible to move potential buyers to the next phase - a visit.

Show you love your house
Show it with pride. Most buyers prefer a home in a move-in condition and a well maintained home inspires confidence. And you'll not be getting ridiculously low offers from bargain hunters....

Avoid potential price reduction
A property is HOT for the first few weeks it's listed. If it does not attract buyers within that timeframe, chances are the realtor will try to convince you to reduce the price. When you stage a home for sale, the investment in staging is much smaller than reducing the asking price, you'll get it back at the sale - so protect your equity.

Who can I call?
Below is one reputable staging company that I have personally worked with and would highly recommend.

Urban Presentations
Jennifer Berkeley - Primary Contact
Tel: 604.518.9570
www.urbanpresentations.com

Urban Presentations is a Vancouver home staging company specializing in making the most of the space you have. Their specialty is helping those all across Metro Vancouver sell their houses quickly, maximizing their return through pre-sale home staging. Moving into a new home or just want to enjoy your current house a little bit more? Urban Presentations Home Staging can also provide a colour consultation or an interior redesign.